Remote Digital marketing Jobs • Direct Mail

Lead the strategy and implementation of all direct mail programs; partner with the creative, merchandising and inventory teams to align assets with brand storytelling and product priorities; develop segmentation strategies to target high-value audiences. Manage all agency partnerships, contracts and performance reviews and define KPIs for all campaign performance. Monitor campaign performance daily/weekly and provide actionable insights to drive ROI.

The Direct Marketing Project Manager will oversee the full lifecycle of direct marketing campaign projects and strategic initiatives working with direct marketing and analytics leadership to ensure campaign readiness for key programs. The manager will define, implement, and support direct marketing projects that align with AAA Life’s KPIs using AAA Life’s 1st, 2nd, and 3rd party data, serving as the subject matter expert and advocate for assigned subsets of AAA Life’s audience.